Apsara Pencils [Packaging / 2013]

Packaging for Apsara Absolute Pencils by Hindustan Pencils Ltd. The product was meant to be higher end addition to the existing Apsara range, in keeping with the existing brand language. 

The work involved colour trend research for the new Apsara Absolute blue, apart from logo design for the product, photography direction and packaging design.

The project was executed at Freedom Tree Design.