PlaymyStrategy [identity for LEGO® workshops / 2020]

PlaymyStrategy is a collective of workshop facilitators and designers, specializing in the LEGO® Serious Play®, an open-source facilitation methodology. They adapt and use the LEGO® Serious Play® method for guided experiments in strategy-making workshops. Developed at The Lego Group, the crux of the method is simple - participants build abstract and spontaneous LEGO® models of their ideas. These ideas are then explained to others by storytelling around the model. The process of reflecting upon something immediately after creating it in a playful environment brings about insights from the participants’ experiences.

As part of the collective, I created a communication strategy and brand identity. Apart from communication, I am also involved in workshop design and documentation strategies. Visit the website at